Access Pass & Design added a new dynamic to our presence at the 2013 National Sports Forum, held in sunny Orlando, Florida. In our 9th consecutive year in attendance (and our 9th year of a fantastic partnership with the National Sports Forum) we showcased our NFC-powered brand activation event credentials.
NFC what? Brand Activation Event Credentials? What does that mean?
Booth visitors were incentivized to “Tap That Pass” – which means simply they placed one of our tech-embedded badges next to an NFC-enabled device (Sony phones, Samsung tablets, RIM handhelds, etc).
In an experience that some described as “magical”, booth attendees were presented with exclusive online content and the chance to win Skullcandytm headphones!
By tapping a pass to automatically generate exclusive content on their mobile device, visitors were exposed to a whole new range of sponsorship opportunities that exist through the connection of an event badge or VIP pass to the digital world.
This year’s National Sports Forum was also a big year for our sports marketing guru, Danny Heinsohn. He developed and presented his first NSF breakout session, entitled “It’s Not What You Sell, But HOW You Sell”. Team Access was very proud of his achievement and we’re looking forward to more speaking engagements to come – congrats Danny!
Be on the lookout for a follow up blog on his presentation.
Danny (@dannyheinsohn) tweeted his top take-aways from his experience as well as some of the other breakout sessions. They are as follows:
1. Great ideas always get funded.
2. Non-traditional ideas sometimes require non-traditional sponsors.
3. Be proactive, understand the brand, and develop good ideas.
4. Use buzzwords, do your homework, meet criteria. Most importantly – fit the brand
5. Remember to turn your mic on at a breakout presentation
What were your take-aways? Comment below!
See you next year at the National Sports Forum 2014.
Access Pass & Design
Our credentials. Your confidence.