More than just a name, high quality badges transform event attendees into walking billboards and promote the event sponsors.
Our award-winning designs coupled with innovative marketing solutions (brand-specific shapes, QR codes, RFID technology) make for the perfect bridge between your event credential and a marketing campaign centerpiece.
5 TIPS to drive ROI using your badge:
1) SELL YOUR BADGE
Your badge is a sponsorship asset.
Some of our clients sell the back of their conference badges for upwards of $10k! Remember that your attendees are a rich, targeted market in front of which your sponsors want to gain exposure. Our classy, quality badges are kept long after the event and can become long-term impression generators for your sponsors.
2) SHAPE YOUR BADGE
A shaped badge allows you to accentuate your brand or your sponsor’s brand – to make it extremely authentic. A unique badge is more likely to be cherished, and is thus worth more to a sponsor.
Many of our clients accentuate their badge with add-ons like foil, UV ink, or cold lamination.
3) TRACK YOUR BADGE
Incorporate technology to allow on-site activation of your badge. Bar codes, redemption codes, and RFID all allow for your attendee badges to become the keys to unlocking highly-entertaining experiences at your conference (which means a greater return rate). Exchange contact info, tie into a photo retrieval system, and gamify your event – all while using the badge around the necks of your attendees.
4) CONNECT YOUR BADGE
NFC tags and QR codes allow your badges to be portals to exclusive mobile experiences. Give your attendees a post-event experience that will entice them to return.
5) COLLECT YOUR BADGE
Have your attendees bring their badges to your next event for exclusive access or special discounts. Encouraging attendees to keep the badge for next time will give benefit both to the attendees and the sponsors whose badges are being kept, expectantly!
Ron Seaver, head of the National Sports Forum, said it most succinctly, “When it comes to putting on conferences, one of the most important things to us is making that great “first impression”. And for us, that first impression begins and ends with Access Pass & Design…simply put, they “get” it.”
Thanks Ron, and thanks to all our conference clients who use our badges to make that great first and last impression for their event!
Access Pass & Design
Our credentials. Your confidence.